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Merrell: Engaging the Next Generation of Adventurers
Merrell wanted to connect with new, experience-driven consumers without alienating core customers.
London Marathon Events: Inspiring Active Lifestyles
London Marathon Events wanted to inspire people to be active and engage their community.
Giro d’Italia: Growing a Global Community
The Giro d’Italia sought to further enhance growth and core cyclist engagement through strategic activations on Strava.
Cycling in Flanders: Amplifying a Legendary Tradition
Cycling in Flanders wished to raise awareness of its Flandrien Challenge using accurate and seamless data, plus encouraging visibility by leveraging Strava.
How Bombas Engages Active Consumers Through Strava
Bombas wanted to engage active consumers, drive targeted sales, and expand its brand reach through innovative marketing strategies.
Valencia Ciudad del Running: Simplifying Running for Visitors and Locals
Valencia Ciudad del Running is enhancing runners’ experiences in Valencia by integrating Strava routes and embeds on QR codes and their website.
Atlanta Track Club: Supercharging the AJC Peachtree Road Race
The Atlanta Track Club aimed to take its digital presence to the next level, ramp up participant engagement and skyrocket race registrations, all with a spotlight on their crown jewel – the Atlanta Journal-Constitution (AJC) Peachtree Road Race.
HexaTrek Thru-Hiking Trail: Connecting Trails and Tech
HexaTrek’s founder wished to enhance visibility, attract hikers, and foster community engagement for their newly established thru-hiking trail in France by strategically utilizing Strava's route embeds and club features.